Project 4
25% Growth in Checkout Completion
FinTech
Loyalty system increased store retention by 50% and revenue by 25%
Boosting Conversion Rates for E-commerce Checkout
[Project Overview]
Faced with small businesses struggling to retain their customers and track their purchase history and pattern, I worked on the development of a tailored loyalty SaaS platform at Lumi Business. Our solution provides an intuitive, easy-to-use interface that empowers small business owners to create, customize, and manage their loyalty campaigns seamlessly, boosting customer retention and driving growth without the technical headaches.
[Problem Statement]
The platform struggled with a 40% cart abandonment rate during checkout. Users encountered unclear error messages, redundant fields, and poor mobile optimization.
[Industry]
FinTech
[My Role]
Product Manager
[Platforms]
Web & API
[Timeline]
January 2020 - December 2020
[Persona]
Jhon Roberts
Marketing Manager
I just want the checkout to be quick and painless—no surprises or unnecessary steps!
Age: 29
Location: New York City
Tech Proficiency: Moderate
Gender: Male
[Goal]
Quickly complete purchases without interruptions.
Trust the platform to handle her payment securely.
Access a seamless mobile shopping experience.
[Frustrations]
Long or confusing checkout processes.
Error messages that don’t explain the issue.
Poor mobile optimization that slows her down.
[Process]
[Outcome]
25% increase in checkout completion rates.
30% reduction in cart abandonment on mobile devices.
40% improvement in perceived ease of use, as measured by post-launch surveys.
[Key Learnings]