Project 6
SME operations: 30% efficiency gains in cash flow, orders, and inventory management
FinTech
SME operations: 30% efficiency gains in cash flow, orders, and inventory management
Boosting Conversion Rates for E-commerce Checkout
[Project Overview]
Small business owners were frustrated with traditional banks offering one-size-fits-all services that didn't address their unique challenges. To bridge this gap, I led the development of Lumi Business, a digital banking app built exclusively for small business owners. The platform lets you easily open business bank accounts, receive and transfer payments, and manage inventory and orders, all from one user-friendly interface designed to streamline your daily operations and improve financial management.
[Problem Statement]
The platform struggled with a 40% cart abandonment rate during checkout. Users encountered unclear error messages, redundant fields, and poor mobile optimization.
[Industry]
FinTech
[My Role]
Lead Designer
[Platforms]
Web, iOS & Android
[Timeline]
January 2020 -December 2020
[Persona]
Jhon Roberts
Marketing Manager
I just want the checkout to be quick and painless—no surprises or unnecessary steps!
Age: 29
Location: New York City
Tech Proficiency: Moderate
Gender: Male
[Goal]
Quickly complete purchases without interruptions.
Trust the platform to handle her payment securely.
Access a seamless mobile shopping experience.
[Frustrations]
Long or confusing checkout processes.
Error messages that don’t explain the issue.
Poor mobile optimization that slows her down.
[Process]
[Outcome]
25% increase in checkout completion rates.
30% reduction in cart abandonment on mobile devices.
40% improvement in perceived ease of use, as measured by post-launch surveys.
[Key Learnings]